Who are Widex?
Founded in Denmark in 1956 by a talented Swiss engineer, Widex are now one of the world’s largest hearing aid brands, known for producing hearing aids that specialise in innovative ways to deliver the best possible sound quality. Widex hearing aids have a reputation for being a popular choice with music lovers.
We are proud suppliers of Widex hearing aids, including the latest Allure RIC D hearing aid.
5 reasons to choose Widex Allure
The Widex Allure models demonstrate Widex’s commitment to natural sound quality, personalisation, and your comfort. They’re ideal for those seeking cutting-edge hearing aids in a stylish hearing aid design.
- All-new W1 Chip: At their core, Widex Allure hearing aids feature the new W1 chip, which provides a notable step up from previous Moment models. The W1 chip delivers processing speeds that are 4 times faster and includes 4 times more memory.
- ZeroDelay Crystal-Clear Speech: Extremely high-speed processing ensures that sound is delivered without distortion or delay, resulting in real-time, clear and natural audio.
- Enhanced Speech Clarity: Advanced noise management can increase the volume of speech by approximately 4.3 dB while simultaneously reducing unwanted background noise. This allows wearers to focus on conversations without distractions from their surroundings.
- Redesigned Feedback Management: A new Dynamic Feedback Controller has been engineered to eliminate irritating whistling sounds by adjusting its responses and shifting frequencies to perfectly match the unique shape of your ear canal.
- Upgraded Streaming Functions: A specialised streaming compressor maintains a consistent volume for music, calls, and podcasts, preventing any distracting interruptions.
Widex Allure: features & benefits
At the core of the new Allure hearing aids lies the innovative W1 chip and ‘Precision Hearing Technology’. This new chip provides users with remarkable sound fidelity, delivering the most substantial performance enhancements from a new Widex chip to date. This boost further refines the already impressive PureSound™ with ZeroDelay™ technology, which removes artificial sound delays for a sound experience that is both clear and true-to-life.
Widex Allure also incorporates advanced AI (artificial intelligence), with smart AI-driven adaptations that seamlessly adjust sound processing across a wide range of listening environments. Additionally, an entirely new AI-powered Allure app makes customisation more intuitive than ever, leveraging AI to ensure the app is easy to use for everyone.
For added convenience and peace of mind, Widex Allure hearing aids can also be paired with the ‘Charge n Clean’ charger, which provides rapid charging alongside sanitation features for enhanced hygiene.
The Widex Allure RIC D hearing aid
As the first model in the new Allure series, the Allure RIC R D is Widex’s most advanced hearing aid yet, bringing the latest technology together in a modern, behind-the-ear (RIC) design.
Extended battery life lets users enjoy up to 25 hours of power on a single charge, which includes around 7 hours of audio streaming.
Allure RIC R D is easily customised thanks to the all-new Allure app that provides users with AI-driven fine-tuning options, and for added convenience, you can now also adjust your settings directly from an Apple Watch.
Full support for hands-free calls on an iPhone, ASHA for Android, and LE Audio (Auracast™ ready) means fture-proof, seamless connectivity.
The Allure RIC R D is available in multiple performance levels and a selection of 10 colours.
Widex hearing aid accessories
Widex offers a selection of accessories that are fully compatible with their Allure RIC R D hearing aids:
Charge n Clean: A two-in-one device that combines a rapid charging function with an automated cleaning, sanitising, and drying cycles. You can achieve a full day’s charge in about 4 hours, or get a 4-hour boost from a quick 30-minute charge.
Standard Charger: A classic, reliable charging unit that provides a simple way to power your hearing aids, charging them at the same speed as the Charge n Clean model.
Widex TV Play 2: This device transmits high-quality audio directly from your television to your Allure hearing aids, ensuring you hear every detail with clarity.
Widex RC-DEX: A compact, key-fob style remote control that gives you easy, on-the-go access to adjust your volume and switch between programs.
Mobile App: The Widex mobile app allows you to optimise your listening experience by tailoring the sound, including adjusting bass, mid-range, and treble frequencies. Controls are now also accessible directly through your Apple Watch.
Why choose Peninsula?
We are a family-run, leading independent audiology and hearing care provider in Devon and Cornwall. We are owned and run by Seamus McKenna, himself a fully qualified Audiologist who is registered with the Health and Care Professions Council.
- All our hearing aid audiologists are Health and Care Professions Council (HCPC) and British Society of Hearing Aid Audiologists (BSHAA) registered.
- Because we’re independent, we recommend hearing aids based on what’s best suited to your individual hearing loss and your specific needs. Not based, unlike many, on what manufacturer we’re tied to.
- All our hearing tests are completely FREE if you are aged 55 or over, and without any obligation.
- We take the time to understand your difficulties and needs so we can provide the very best bespoke solution for you.
- We offer a 60 day moneyback guarantee on all our hearing aids.
- Our hearing aids come with up to 5 years’ warranty.
- All our hearing aids include FREE aftercare for the lifetime of the hearing aid.
We provide unbiased hearing care advice you can trust.
What our customers say about us
More information and advice
The Allure platform, with its new W1 chip, represents a significant advancement for Widex hearing aid technology. This platform effortlessly combines ultra-low latency PureSound processing, AI-powered sound classification, and responsive noise and feedback control to create a truly immersive listening experience. When paired with advanced streaming capabilities and the new mobile app, the Widex Allure establishes a new standard for hearing aids.
You can watch an introductory video about the Widex Allure hearing aid from the official Widex YouTube channel below:

Find your nearest Peninsula Hearing Care practice
Find your nearest practice to request an appointment, find out more about our services, our opening hours, directions and more here:
Widex Moment SmartRIC hearing aids
The SmartRIC sits on Widex’s previous ‘Moment’ platform. It is a small, slim ‘receiver in the canal’ (RIC) hearing aid that has been designed to look modern and elegant.
The SmartRIC is rechargeable and is capable of lasting all day – giving up to 37 hours on a full 4 hour charge. Just 30 minutes in the charger can add 8 hours of battery life if you find yourself needing a boost.
Fully compatible with Widex portable chargers and the Widex Moment app, the Widex SmartRIC is a hearing aid capable of providing incredible performance on the go.
Other Widex Moment RIC hearing aids
Widex provide a range of RIC models to cater to different needs and aesthetic preferences.
Widex Moment SHEER (sRIC R D)
The Widex SHEER was the smallest RIC (sRIC) hearing aid from Widex before the release of the SmartRIC.It packs all the latest technology from the Moment platform into a compact, rechargeable hearing aid that can last up to 29 hours on a full charge. The Widex SHEER offers full compatibility with the Moment app. and iOS and Android streaming features and comes in a range of 13 colours.
Widex Moment RIC 312 D
A versatile and balanced hearing aid offering the same Bluetooth steaming and in app personalisation options. The RIC 312 D isn’t rechargeable, but offers incredible battery life with size 312 disposable batteries powering it.
Widex Moment RIC 10
The RIC 10 also uses disposable batteries to provide incredible battery life. It does not however offer Bluetooth connectivity features.
In summary, cutting-edge technology with rechargeability is available in the SHEER (sRIC R D), the RIC 312 D provides a balance of features and compact design, and discretion is catered for with the RIC 10 model.
Widex Moment ITE hearing aids
These almost invisible hearing aids are incredibly discreet and are generally provided in a colour to match your skin tone.
They sit ‘in the ear’ (ITE) and offer Moment sound quality in the smallest possible form factors.
Widex Moment CIC & CIC Micro
Completely in the canal (CIC) hearing aids suitable for mild to moderate hearing loss. These hearing aids are the smallest models in the ITE range, the CIC Micro being the smallest option available.
Widex Moment XP
A more powerful ITE hearing aid more suited to those with moderate to severe hearing loss. Larger than the CIC models, it also provides a longer battery life.
Widex Moment Custom
An ITE hearing aid fully tailored to your ear’s shape. The most personalised ITE option available from Widex. This hearing aid is slightly larger so can accommodate more advanced components, meaning you get Bluetooth connectivity and compatibility with the Moment app. Suitable for those with mild to severe hearing loss.
Widex Moment BTE hearing aids
Widex offer a number of BTE hearing aids on their Moment platform. These models are slightly larger and more powerful hearing aids, best suited to more severe cases of hearing loss:
Widex Moment BTE R D
A rechargeable hearing aid offering all the features on the Moment hearing aid platform. The BTE R D provides up to 37 hours of battery life and is designed for a wide range of hearing loss cases from mild to severe. A flexible ear hook allows for custom fitting options.
Widex Moment BTE 13 D
The BTE 13 D provides a similar range of features but for those who prefer a non-rechargeable, battery operated hearing aid.
Widex Moment BTE 321
Similar to the BTE 13 D in more more compact design. The BTE 13 D sacrifices battery life to achieve a more discreet size.